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  • Writer's pictureMark Biro

The brand identity process

Branding is the process of creating a unique identity and image for a product, service, or company. It is a way to differentiate a company's offering from its competitors and create a lasting impression in the minds of customers. The branding process can be broken down into several steps:

1. Conducting market research

The first step in creating a brand is to understand the target market, including their needs, wants, and pain points.This research can be done through surveys, focus groups, and interviews.

How can we help you with research?

In this phase the UX-designer comes into the picture. We are not only checking the design and style your competitors have. We also figure-out what kind of functionalities they have and why they placed there where it is. Example: analysing a Call-to-Action button is one of the most important aspects in the research.

2. Developing a brand strategy

Once the market research is completed, the next step is to develop a brand strategy. This includes creating a brand mission statement, identifying the company's unique selling points, and defining the brand's personality and tone of voice.

How we can help you developing your brand strategy?

Let's sit together to talk about your business. We ask you the right questions helping you to define your way to a successful business. We put together your answers so you can have a document always on your side to remind and motivate you through your business journey.

3. Designing a visual identity

After the brand strategy is in place, the next step is to create a visual identity for the brand. This includes designing a logo, color scheme, and typography that will be used across all brand materials.

4. Creating brand messaging

Once the visual identity is in place, it's time to develop brand messaging. This includes creating taglines, slogans, and other messaging that will be used in advertising and marketing materials.

5. Building brand awareness

After the brand messaging is developed, the next step is to build brand awareness. This can be done through advertising, public relations, and other marketing efforts.

6. Managing the brand

Once the brand is established, it's important to manage it effectively. This includes monitoring the brand's reputation, addressing any issues that arise, and making sure the brand stays true to its mission and values.

7. Measuring brand performance

Lastly, it's important to measure the performance of the brand. This includes tracking key performance indicators such as brand awareness, customer loyalty, and sales. This will help the company understand how well the brand is performing and make any necessary adjustments.

In conclusion, branding is a complex process that requires a deep understanding of the target market, a clear brand strategy, and effective execution. By following the steps outlined above, a company can create a strong and lasting brand that resonates with its customers.


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