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branding, marketing & design
FORTUNA
The process
1. Preparation
The script was made by Mark, who was a professional rower and rowing coach. The goal was to make a video which is more moody and less adrenaline-ish. Rowers can reach a trance phase when they feel that the boat "flies".
2. Filming
The whole filming took only 3 hours. The scenes of the first section were filmed with a Sony A6500 with a 35mm prime lens. The second section were filmed completely with a 18-105mm power-zoom lens.
3. The result
The post-production, such as editing and color grading was made in Adobe Premiere Pro. After all the privacy protection declarations arrived, it was ready to upload to Youtube.
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